Set Up a Facebook Page

Once you’re happy with the way you’ve chosen to use and configure your profile, it’stime to set up your Business Page, often referred to as a “Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.

With Facebook’s 500 million active users—half of whom log on daily for an average session time of 55 minutes—having an active Facebook page helps gain tremendous visibility for your business and meets your prospects/community where they are. Contrary to popular belief, you do not need to “max out” your personal profile first. The time to start a Facebook page is right away!

What You Need to Know About Facebook Pages

You need to have an account on Facebook in order to create a Facebook page.
Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
You can have an unlimited number of Facebook pages.
You can have an unlimited number of fans (Facebook users who “Like” your page).
Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.
All content posted on your Facebook page gets indexed on Google.
You can target your posts by location and language.
You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.
You can add additional admins (highly recommended).
All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
You can’t post content on your Facebook page from your personal profile (unless you use an @ tag from your profile and have your settings for that post set to Everyone).
Select your page title and category carefully as they cannot be changed once set.
Start here to create your Facebook page.

Pages