Hot or Not Tip : Create a Fool-Proof Facebook Plan
In 2010, Facebook pages popped up in record numbers. Businesses saw that they had another space to connect with their clients and a great opportunity to add value.
However, one thing I hear repeatedly is that Facebook page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.
One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited. However, the payoff is big and worth the time. Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result: growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience. Imagine that!
#1: Why Do You Want a Facebook Page?
If the answer is, “Because everyone else has one,” you might want to rethink your direction. What can a Fan Page do for your company that you’re not already experiencing now?
#2: How Will Your Page Differ From Your Website?
Think about what you can offer on your Fan Page that’s different from your website. Consider the factors that will keep your clients and potential clients coming back for more.
#3: What is Your “It” Factor?
Figure out what you bring to the table that’s different from your competitors and build on that within your Fan Page strategy.
#1: Posting Strategy: Decide on the Consistency of Your Posts
#2: Content Strategy: Decide What Type of Content You’ll Be Posting
#3: Formatting: Define What a Post Should Look Like
#4: Engagement: How Will You Approach Fan Comments?
#5: Monitor: Prepare For Negative or Promotional Posts
There’s one caveat to all of this: Your editorial guide is just that—a guide. It’s not written in stone and should be tweaked until it works for your team. The goal is to get your Fan Page running like a well-oiled machine, while continuing to go with the flow and enjoy the constant interactions and conversations with your fans. Your Facebook page community is sure to thrive if you spend a little time planning up front.
In 2010, Facebook pages popped up in record numbers. Businesses saw that they had another space to connect with their clients and a great opportunity to add value.
However, one thing I hear repeatedly is that Facebook page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.
One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited. However, the payoff is big and worth the time. Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result: growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience. Imagine that!
First, Define Your Purpose
To define the purpose of your page, here are three questions to consider:#1: Why Do You Want a Facebook Page?
If the answer is, “Because everyone else has one,” you might want to rethink your direction. What can a Fan Page do for your company that you’re not already experiencing now?
#2: How Will Your Page Differ From Your Website?
Think about what you can offer on your Fan Page that’s different from your website. Consider the factors that will keep your clients and potential clients coming back for more.
#3: What is Your “It” Factor?
Figure out what you bring to the table that’s different from your competitors and build on that within your Fan Page strategy.
Creating Your Editorial Guide
Here’s what to include in your editorial guide:#1: Posting Strategy: Decide on the Consistency of Your Posts
#2: Content Strategy: Decide What Type of Content You’ll Be Posting
#3: Formatting: Define What a Post Should Look Like
#4: Engagement: How Will You Approach Fan Comments?
#5: Monitor: Prepare For Negative or Promotional Posts
There’s one caveat to all of this: Your editorial guide is just that—a guide. It’s not written in stone and should be tweaked until it works for your team. The goal is to get your Fan Page running like a well-oiled machine, while continuing to go with the flow and enjoy the constant interactions and conversations with your fans. Your Facebook page community is sure to thrive if you spend a little time planning up front.
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