Hot or Not Tip: Use Inbound Marketing Strategies to Grow Your Page
It’s a no-brainer that we need to use marketing tactics to drive traffic to our websites, but when it comes to Facebook pages, many overlook the importance of using similar strategies to help grow their page. The “build it and they will come” concept is definitely not meant for Facebook pages!
Inbound marketing strategies, including the use of keywords, opt-in opportunities, video, blogging, and cross-promoting on your other social networks are all key factors to “getting found” by the people most interested in your products and services.
One great example of a Facebook page that also utilizes inbound marketing strategies is the Social Media Examiner page.
I recently asked Mike Stelzner, the sites founder, the secret to his Facebook page’s success. “We started with a plan from day one,” he said. “Part of that plan was to create a button on our site’s sidebar that simply said, ‘Join us on Facebook.’
“Another thing we did was to make sure our daily email blasts to our readers encouraged them to join our fan page; thus every day more than 50,000 readers are reminded about our fan page.
“Our fan base grew very quickly and has garnered about 100 new fans each day.”
The most important thing to remember is that inbound marketing is powered by content.
Just as you would on your website and blog, you must continually publish great content on your Facebook page. How do you do this? One way is to pull your blog posts onto your page via the “Networked Blog” app on Facebook. Another way is to post a link directly to your wall and add some commentary about your recent blog posts to encourage your fans to comment.
Every day when we post a new article on the Social Media Examiner website, we also post it on our Facebook page. When we do so, we often encourage comments directly to our page by asking a question when we post. This works like a charm and I encourage you try it on your own page!
It’s a no-brainer that we need to use marketing tactics to drive traffic to our websites, but when it comes to Facebook pages, many overlook the importance of using similar strategies to help grow their page. The “build it and they will come” concept is definitely not meant for Facebook pages!
Inbound marketing strategies, including the use of keywords, opt-in opportunities, video, blogging, and cross-promoting on your other social networks are all key factors to “getting found” by the people most interested in your products and services.
One great example of a Facebook page that also utilizes inbound marketing strategies is the Social Media Examiner page.
I recently asked Mike Stelzner, the sites founder, the secret to his Facebook page’s success. “We started with a plan from day one,” he said. “Part of that plan was to create a button on our site’s sidebar that simply said, ‘Join us on Facebook.’
“Another thing we did was to make sure our daily email blasts to our readers encouraged them to join our fan page; thus every day more than 50,000 readers are reminded about our fan page.
“Our fan base grew very quickly and has garnered about 100 new fans each day.”
The most important thing to remember is that inbound marketing is powered by content.
Just as you would on your website and blog, you must continually publish great content on your Facebook page. How do you do this? One way is to pull your blog posts onto your page via the “Networked Blog” app on Facebook. Another way is to post a link directly to your wall and add some commentary about your recent blog posts to encourage your fans to comment.
Every day when we post a new article on the Social Media Examiner website, we also post it on our Facebook page. When we do so, we often encourage comments directly to our page by asking a question when we post. This works like a charm and I encourage you try it on your own page!
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