#7: Activate Facebook fans (don’t just collect them like baseball cards)
Jay Baer
“Your Facebook audience is a club, not just a list, and you cannot satisfy the intellectual and sociological cravings of a club through one pithy status update each day. Get creative. Get interesting. Get successful,” says Jay Baer , author of The Now Revolution.
“Recognize that the vast majority of your Facebook fans are indeed fans. Why would you Like a brand that you don’t actually like? These are your best, most enthusiastic customers who have taken the initiative to raise their hands in the Facebook environment. Don’t bore them to the point where they lose interest.
“Create a robust, ongoing calendar of engagement programs whereby your company gives Facebook fans the opportunity to receive special insider info, tell you what they think about future product and marketing plans, access unusual fan-only deals or learn more about the people behind your brand,” Baer added.
Here's Jay Baer providing fans a unique look into a place he wrote about in his book.
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