Facebook ads
Facebook offer the opportunity to advertise to fans, and when you couple this with the highly targeted information the company has on each user (see point 2 above), the ads have the potential to be highly targeted. A recent report from Nielson also found a positive correlation between brand awareness and organic traffic as well as paid for traffic through advertising (report is here). What does it mean? Paid for advertising can be effective increasing brand recall. How effective may depend on a case by case basis and how tempting the ad is to click to the viewer. I spoke to a colleague who has incorporated Facebook advertising into their marketing strategy. Early signs indicate that the ads send more traffic to their website than Google ads, and they’re cheaper. So they might be worth investigating for your business.
(UPDATE) Also I noticed this at the weekend; ads for the Institute of Art, Design and Technology in Dun Laoghaire. Ad’s promoting their new course, Cyber Psychology, when clicked don’t bring you to anything but to a search engine, and the course isn’t even listed! The link is broken so IADT are just wasting their money – so make sure you test your ad links first! Notice the ad on the right side of this image;
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