#13: With Facebook, you now need to consider your brand as a network

#13: With Facebook, you now need to consider your brand as a network

Paul Dunay

“Smart brands are tapping into their Facebook audience to get instant feedback, ideas on new product design, how to market better and what topics are trending with their audience.

“Some marketers are reacting to social media, but smart marketers are proactively using social media to drive their business,” saysPaul Dunay , co-author of Facebook Marketing for Dummies and Facebook Marketing for Dummies, second edition.

Use your Facebook marketing within your social network to drive your business. Image: Shutterstock.