#12: Learn to make sense of the volumes of data currently available on social media
Chris Treadaway
“Businesses that succeed will make sense of the currently unmined volumes of data that have been crowdsourced through social media. They’ll use it to get more intelligent and they’ll use data to create better, more intelligent and more targeted marketing campaigns.
“Experiment with data mining, data-driven analysis and intelligence now, because that’s where we are heading,” saysChris Treadaway , co-author of Facebook Marketing: An Hour a Day.
As you study the data that's already available, you'll be able to figure out how to target your audience on Facebook. Image: iStockPhoto.
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