#11: Find the best tool to measure your Facebook marketing
Victoria Ransom
“Once you have your marketing calendar all set and you are engaging your Facebook fans daily, spend some time to find the right tool to measure your Facebook marketing,” says Victoria Ransom , founder and CEO of Wildfire Interactive .
“Over time you’ll be able to see your progress as well as your competitors’ progress and adjust your social media strategies,” she added.
In Wildfire's Monitor comparison, you can see several points of very quick growth for multiple brands. One particularly interesting data point occurs in mid-June, where Dickies' social presence on Facebook takes off like a shot. If we do some research into their Facebook fan page activity during that time, we see that this is when Dickies started a promotion for their fans, a giveaway where they chose the "Dickies American Worker of the Year."
0 comments:
Post a Comment