#10: Measure your Facebook marketing!
Jan Rezab
“Measure your Facebook marketing efforts as well as you can. Measure unique users, fans, conversions, clicks, activity, retention, loyalty and many other metrics.
“Only if you measure those will you be able to fully understand your fans, and next time you’ll come with an even better targeted offer,” says Jan Rezab , CEO and co-founder of Socialbakers .
You can find comprehensive brand dashboards, where you can analyze the engagement of your Facebook pages.
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