#9: Try out Sponsored Stories

#9: Try out Sponsored Stories

Ben Pickering

“Earlier this year, Facebook introduced a new form of advertising: Sponsored Stories. These ads display activity from your friends in a fixed ad position on the page,” says Ben Pickering , CEO of Strutta .

“For example, if I Like your page, use your app or check in at your location, you can display an ad to all of my friends sharing that activity.

“Why would you pay to have something that is already in the news feed for free?

• First, because the volume of activity in the feed can easily overwhelm any one update.
• Second, and of particular importance to those running apps on their page, is the fact that stories published from an app are subject to user feedback.

“That means that if many users hide or block posts from your app, subsequent content is likely to be deemed of low quality and won’t surface in the news feed.

“Sponsored Stories ensure that activity on your page or app is still prominent. And because the ads contain actual activity from friends instead of generic advertising copy, they are a powerful consumer-to-consumer marketing tool,” said Pickering.

Here's an example of a sponsored story.