#2: Stay on topic

#2:  Stay on topic

Daniel Sundin

“People who Like your brand on Facebook expect your posts to be at least somewhat related to your brand or industry. Keeping your focus so narrow may seem limiting, especially if you’re the one crafting the posts each day. Instead, think of it as a creative challenge,” says Daniel Sundin , community manager at PETCO .

Sundin gave the following tips:

• Write about a current event and tie it to your brand or industry.
• Find and share a funny YouTube video loosely related your brand or industry.
• Ask your audience to post questions, pictures or stories about your brand to your wall.
• Repost the most interesting content back out as an update.

“Remember, Unliking a page is just as easy as Liking it. A single odd or off-topic post could get you booted from the stream,” said Sundin.