#3: Ask the right kind of questions
Amy Porterfield
“One of the best ways to get your fans talking on Facebook is to ask interesting and entertaining questions. But did you know there’s a right way and wrong way to ask questions on Facebook? When done right, you can significantly increase your fan engagement and build some great relationships,” says Amy Porterfield , co-author ofFacebook Marketing All-In-One for Dummies.
“The trick is to ask questions that are easy to answer.Questions that require just one-word responses tend to get the most engagement. Remember, people LOVE to talk about themselves, so when you make it about them, they are more likely to jump into the conversation,” added Porterfield.
For example, Zappos asked a fun, easy-to-answer question. They asked, "What was your first concert?" They even attached a great video of one of their employees answering the question too. The response from this question was fantastic!
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