#4: Include pictures in your Facebook updates
Guy Kawasaki
“Twitter is a link economy, whereas Facebook is a picture economy. So just about every status update should include a picture. Ideas for pictures include customers, your product or service in action, employees and events. There’s no such thing as a bad picture,” says Guy Kawasaki , author of Enchantment: The Art of Changing Hearts, Minds, and Actions.
“And one more tip: crop your pictures. For example, no-one needs to see people’s feet. Remember that Facebook is going to present a tiny version of the picture, so you need to get up close, personal and cropped,” said Kawasaki.
Guy inserts a picture on almost all of the updates on his Facebook pages.
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