what should i post about?

 what should i post about?

So you want to post regular (but not too regular) the only problem is that you don’t know what to say. Well first don’t be too pushy, it reads bad, and can be off putting in a desperate kind of way for fans. But a way of conceptualising what to post is like this. Think of your Facebook page like a magazine and your fans are your readers. Your fans like your page because they have an interest in what it is you do so expand on that. You sell clothes – your readers have an interest in fashion, a restaurant – an interest in food, a hotel – an interest in travel and local tourism… There’s entire industries based around these so coming up with content shouldn’t be too hard. Yes in the beginning it will be hard, but once you get a grasp it will flow. Not only should you be looking externally, but also look internally, look at the people and processes that make up your business is there a way of bringing those to the fore? (UPDATE) A really good example of a brand with nothing to say but goes about it in a great way is Coca Cola, yes it might be the biggest brand in the world, but what can they say about Coke that we already don’t know about? Their posts revolve around the concept of Coke = Happiness and bring in everything from random thoughts, to Coke history, to examples of their marketing, to videos about the guys who set up the page (they weren’t employees at the time) to fan tattoo’s! See their profile here, although you may need to wade through a lot of fan posts to get to the posts from Coke