Facebook, the U.S. Department of Labor and an an array of non-profits have launched an initiative to help people find work through social media.
The effort includes the National Association of Colleges and Employers, the Direct Employers Association, and the National Association of State Workforce Agencies.
Social media is pervasive throughout workforce recruitment. According to NACE, more than 70 percent of college career centers have a Facebook page, and a Jobvite poll conducted in 2010 showed that 92 percent of respondents have recruited or plan to recruit via social networks.
The social jobs partnership has made several commitments that are intended to get Americans back to work.
- Launch of a central Facebook page that will host resources designed to help job seekers and employers. Facebook says it will launch public service announcements on the site to promote the page in the 10 states with the highest unemployment rate, and Puerto Rico, which has an unemployment rate of 16 percent;
- Sponsor research to learn more about the ways job seekers, career centers and recruiters are leveraging the social web;
- Explore ways to post new jobs virally throughout Facebook, at no charge to employers;
- Promote existing government programs and other resources for job seekers;
- Distribute information to recruiters, career counselors and other groups about ways to use social media.
Some of the resources to be included future updates of the Social Jobs Partnership Facebook page include:
- A U.S. Department of Labor tab with educational content on job-hunting , resume writing, interviews, and more
- A tool that provides skills and salary information on hundreds of careers, and personalized career suggestions.
- A skills-to-job matching application.
- Information about free job training and education program for young people from low income families.
- A board of jobs and internships specifically for college students.
In a news release touting the initiative, Marne Levine, Facebook’s vice president of global public policy, explained why Facebook is involved in the program:
Facebook is about connecting people so that they can share what’s important to them, and that is the driving force behind the social jobs partnership. We’ve brought employers, recruiters, college career services and government agencies together to help the millions of Americans who use Facebook find jobs.
U.S. Labor Secretary Hilda L. Solis added:
Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department. By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.
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